Fasterlouder.junkee.com (formerly fasterlouder.com) is an online portal specialising in rock music, managed by what was formerly The Sound Alliance in Sydney (now Junkee Media). The FL branding refresh brief called for a repo of rock music-flavoured assets with a loose, organic feel, which could be reused across on- and off-line channels. I created a set of graphic elements based on various aspects of rock, from Beatlemania to stadium rock, incorporating abstract elements associated with music and it’s reproduction, such as old amp tuning knobs and reel-to-reels. I wanted to create a structured visual cacophony to emulate the way some rock stage sets can feel, seemingly loose and messy but on closer look harmonious and carefully thought out. For this end, I structured the mess mostly out of clean edged precisely illustrated elements. The new FasterLouder branding appeared in print advertising, event branding, in online channels, as well as in animated adverts such as the competition spot which played at the V Festival.